JEN GEROSO

Client: Universal Studios

Goal: Use their art assets to create 5 magnet sets representing Howarts and it’s houses while adhering to their brand guidelines and aesthetic.

My Role: I had to familiarize myself with their brand and submission guidelines before being given access to the Warner Bros. art bank, where I was able to select and download the assets I needed. I designed the magnets and packaging, and made the production files necessary for submission to the licensor.

The freeform crest is a large chunky wood magnet, while the square magnet is printed on canvas. The size, textures, and packaging came together to create a higher-end souvenir set.

Outcome: These sets were being sold at Universal Studios theme parks in the Wizarding World of Harry Potter at the time publication.