SeaWorld Orlando was opening a their new Mako rollercoaster and needed merchandise for the launch. I was tasked with creating a pin and medallion set with a matching lanyard.
Design process: I based the design and colors on the logo and concept art I received as references, using colorful coral and a sunken ship as focal points. Since I didn’t have any photos of the finished coaster track, I used simple silhouettes in the background to make a clear connection between sea life and roller coaster.
JEN GEROSO 
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