Miffy was not a character that I grew up with, but I knew she was very popular in Japan and was growing in popularity in the States. We knew that a successful product launch would open a lot of doors for the company, so we dedicated ourselves to getting it right.
Miffy’s aesthetic is clean and minimal. This license also came with a set of stringent design rules, so it was a bit of a challenge to come up with something that would differentiate us from the rest of the product out there.
The final result was a colorful homage to this iconic character. Word of the collection even made its way into a short article by Licensing International. As we thought, it did open some retail doors for us. We were able to get the collection into Urban Outfitters, BoxLunch, and Kinokuniya bookstores!
JEN GEROSO 
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